...A writer who understands your green business values
because she lives them herself.
Hi, I'm Phila Hoopes, copywriter, permaculture student, and Reiki practitioner. With more than a decade of green marketing experience and green advocacy at the corporate, nonprofit, and local Chamber of Commerce levels - not to mention decades of work in consciousness and empowerment - I help my clients market their sustainable and regenerative businesses and healing practices from a deeper perspective.
Turn to me for authentic copywriting to promote your expertise, touch your readers’ hearts, and transform
passing interest to return visitors and sales.
Services and Samples
Web Content
(Don't miss the samples on Permaculture and Creation Spirituality)
Sales Letters
(Don't miss the samples on Diversified Farming and Self-Care for Superwomen...)
Ghost-Blogging
(Don't miss the endorsements from a wellness coach and nationally-known marketing guru..)
E-Courses
(Don't miss the samples on Sports Nutrition and Financial Health...)
Marketing Articles
(Don't miss the samples on Healthy Sleep and Self Care in Emotional Storms...)
E-Books
(Don't miss the samples on Transformative Wellness Practices and Identifying Brain Fog versus Alzheimer's...)
Service for the Long Term
Since 2011, Phila Hoopes has supported my work through a variety of roles, including website manager, social media content coordinator, editor/proofreader, fundraising content developer, marketing consultant, and more. Approaching the Matthew Fox Legacy Project with a marketing perspective grounded in green business, eco-spirituality, permaculture, and energy healing, she has brought not only professional expertise but also personal passion to the work. I value our ongoing connection and recommend her highly.
~~ The Rev. Dr. Matthew Fox, Bestselling Author, Theologian, and Educator
Every time we have engaged (Phila) we have been incredibly satisfied with the result. The text she has helped us to craft not only authentically communicates our message but also has been instrumental in increasing registration in our courses.
~~ Michelle Avis, Verge Permaculture
Phila, there aren’t very many people who can write or re-write articles and original content in the voice of another person (namely myself) but that’s exactly what you did for us – you did a very impressive job. One of the most important things for a self-published consultant or author is that voice itself. Thanks for being consistent with mine and doing such fine work.
~~ Perry S. Marshall, Bestselling Author, Trainer and Guerrilla Marketer
From a Holistic Business to a Whole Life
I’ve seen it over and over again…once you find your core values, the worldview that drives you, your life begins opening in new directions to reflect it. In 2004, Your Words’ Worth began, founded on a lifetime of writing, an AWAI copywriting course, and a determination that I would never again…
Six Questions to Ask Before You Work With a Ghost/Guest Blogger
You see it again and again in marketing circles: Content is King! Content drives traffic! Content draws visitors! And it’s true – it does. A website with high-quality, targeted, relevant content, does draw traffic and build trust in your prospective clientele. But from what I’m seeing these days, some beginning writers are…
The Power of Vulnerability
So very often I see clients with wonderful visions for their business, missions that can inspire great change in their clients and communities….and a choking fear of stepping out in their power and putting that work out fully into the world. Like a beginning swimmer teetering at the edge between “shoulder high”…
Greenwash or No? How Asking the Hard Questions Honed My Niche
Can you recognize greenwash in the making…and when you do, what do you do about it? If you’re a freelance marketing green businesses to well-meaning consumers who are vulnerable to misleading green claims, these are questions that can reshape a niche. For me, the shift started with an inquiry call…
How Ghost-Blogging Can Refine Your Message
Reading some social-marketing blogs, you’d think that hiring a ghost-blogger is rather like hiring a writer for your master’s thesis. Immoral, unethical, deceptive, and…well, you just don’t do it! Rather obviously – as ghost-blogging is one of the services we offer here at Your Words’ Worth – we take a different…
Why Design Is Only One Part of Your Website’s Success
There’s a common myth afoot…a myth that has deeply embedded itself in the small business consciousness. It’s a seductively deceptive myth that appears to save you money, but is actually costing your business valuable leads and sales. It’s the myth that all you need is a great web designer (or…
The Secret “Extra” Service
You Didn’t Know YWW Offers
I don’t normally explore new career paths because of a wrong-number voicemail, but this one shocked me into asking “Why not?” It was a man’s voice, clipped and businesslike, saying, “You have the sexiest voice – do you do voiceover?” I’m not sure what kind of voiceover he had in…
When Your 1-Page Site Isn’t Enough
Perhaps, once upon a time, your bare-bones-basic one-page site was a perfectly fine way to represent your company on the Internet. But with just about everybody taking their business online, it’s getting tough for those bare-bones-basic sites to compete. Maybe you’ve got prospects saying they can’t find you when they…
Communicate your values in your voice!
For online and offline content that authentically conveys your message, trust a marketer who shares your values.
Email me today at phila@yourwordsworth.marketing, and let me give your vision your voice.
